Chef · Writer

Your product
deserves a better story

Brand stories, product copy, and origin pieces for food and drink producers — written by someone who’s spent thirty years on the other side of the pass.

Send me one product description. I’ll rewrite it for free.

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I’m a chef who writes.

Thirty years in professional kitchens taught me that the best ingredients do the work for you. The same is true of words.

I write for food and drink producers who care about their product but haven’t found the right language for it yet. The kind of people who can tell you everything about their process but struggle to put it on a label or a landing page.

I understand your product from the inside. The early mornings. The margins. The difference between something made properly and something made to a price. That understanding is in every sentence.

I also write a weekly newsletter about food, flavour, and the craft of getting it right. Read it here.

Real products. Better words.

Real product descriptions from real producers. Their current copy on the left. My rewrite on the right. Same product. Different words. Different feeling.

Case Study 01 — Hot Sauce

Legendary Sauce Co.

Orchard Ghost — Cumbria, UK

Their Current Copy
Beware the creeper: tart apples and rich molasses cloak the punishing arrival of Ghost (Bhut Jolokia) chillies in this super hot sauce. Handcrafted small‑batch in Cumbria, its layered fruitiness and ghost‑chilli punch have made it a cult favourite. Mix with mayo and drizzle over chips, or add to chilli gift collections for the fiercest thrill seeker. For those who crave brag‑worthy heat, this ghost pepper sauce delivers a rush that lingers.
Forkful Studio Rewrite

Apple first. Bramley-tart, almost sweet, with a dark pull of molasses underneath. You think you know where this is going. You don’t.

The ghost chilli doesn’t arrive — it builds. Somewhere around the third second it turns the corner and the heat is just there, filling your whole mouth, fragrant and insistent and not leaving anytime soon.

This is a Cumbrian sauce. Made in small batches with Bhut Jolokia chillies, cane molasses, and apple. No extract. No shortcuts. The kind of heat that earns your attention instead of demanding it.

Stir it through mayo. Put it on chips. Or just eat it off a spoon and count the seconds.

Case Study 02 — Coffee

Lars & Margo

#003 Signature Blend — Cornwall, UK

Their Current Copy
Here it is — the newest blend from Lars & Margo. Made with beans from Tanzania, Ethiopia, and Brazil, it has smoky tones, sweet fig, and a smooth buttery feel. You might also notice other flavours. We recently brewed it at our son’s wedding using a cafetiere, and the creamy chocolate and walnut notes were amazing! It’s a real crowd favourite.
Forkful Studio Rewrite

Three origins. Tanzania for the smoke. Ethiopia for the fruit. Brazil for the body. Genevieve roasts them light enough that you can still taste where they grew.

The fig hits first — not fresh fig, the dark sticky kind you find in a Christmas cake. Then chocolate, quiet and rounded, with a walnut finish that sits on the back of the tongue and doesn’t rush off.

This is the blend Peter and Mandy serve when they want to stop a conversation. It works in a cafetiere. It works in a V60. It works when you just need the house to smell right on a Sunday morning.

Case Study 03 — Jam

Greaves Jams & Marmalades

Marmalade — Niagara-on-the-Lake, Canada

Their Current Copy
Since 1927, Greaves Jams & Marmalades has been all about crafting delicious Jams, Jellies, Marmalades, and Condiments using the finest fruits, vegetables, sugar, and spices. We cherish our tried-and-true recipes, which have been passed down through generations for nearly 100 years. Each batch is lovingly hand-stirred in open stainless-steel kettles which produce over 40 mouthwatering varieties of pure, all-natural preserves.
Forkful Studio Rewrite

In 1927, Mabel Greaves bought a crate of cheap oranges and used her mother-in-law’s recipe. She made marmalade in a little brick house in Niagara-on-the-Lake and sold it from the front room at 55 Queen Street.

Nearly a hundred years later, the marmalade is still hand-stirred in open kettles. No pectin. No preservatives. Just fruit and sugar and time. David Greaves, the last of the family, still visits to make sure it’s right.

Some things don’t need improving. They just need someone to keep doing them properly.

Case Study 04 — Wine

Sage Hills Estate Winery

Organic & Natural Wines — Summerland, BC

Their Current Copy
We’re a small, organic winery in Summerland British Columbia Canada specializing in certified organic natural wines. Family owned and operated, and established in 2006. Our vineyards have been organic from day one. No synthetic chemicals or fertilizers have been used in our vines from the beginning. We make high quality natural wines that showcase the unique expression of our terroir.
Forkful Studio Rewrite

In 2006, Rick Thrussell bought a dead peach orchard on a hillside above Okanagan Lake. No vines. No winery. No guarantee the soil would give him anything back.

He planted French rootstock and never sprayed a single synthetic chemical. Not once. Not in a bad year. His wife Toby grows wildflowers between the rows for the bees that keep the whole thing breathing.

The winery runs on solar. The label says what most producers won’t: nothing added, nothing removed.

A man bought dead ground and brought it back to life. The wine is the proof.

Case Study 05 — Craft Beer

Bellwoods Brewery

Brewpub & Bottle Shop — Toronto, ON

Their Current Copy
Bellwoods Brewery began as a small brewpub in the west end of Toronto in 2012, and underwent a couple modest growth spurts over the years to encompass two retail shops (selling fresh cans and bottles), and a production brewery in North York. These days, we produce about 18,000hL a year, which is a mere blip in the grand scheme of Ontario beer, but keeps us pretty busy.
Forkful Studio Rewrite

In 2012, Luke Pestl and Mike Clark left Amsterdam Brewing, bought an auto shop on Ossington Avenue, and started making beer. Toronto’s craft scene barely existed. You could count the independent breweries on one hand.

Thirteen years and 634 unique beers later, people drive from Montreal for bottle releases. Jelly King — a dry-hopped sour that shouldn’t work but does — accounts for thirty percent of everything they brew.

The kitchen started in a space their head chef calls a shoebox. The food that came out of it had no right being that good.

Bellwoods doesn’t tell you it changed Toronto’s beer scene. It just did.

Case Study 06 — Craft Beer

Burning Sky Brewery

Farmhouse Ales & Saisons — Firle, East Sussex, UK

Their Current Copy
Burning Sky Brewery was conceived and set up by Mark as a long term project and my last brewery build (hopefully). Tom was onboard from an early stage, helping with trial brews. Paula joined when we had some beer to sell & does the sensible stuff. Here, nestled at the base of the South Downs in an old Sussex Barn that has been refurbished to a high standard, we can let our imaginations run wild.
Forkful Studio Rewrite

Mark Tranter spent seventeen years at Dark Star. Co-founded it, essentially. Built it into the most respected brewery in Sussex. Then he walked away.

He found a barn at the foot of the South Downs in a village called Firle. He commissioned the first new coolship in a British brewery since the 1930s. He picks elderflowers from the hedgerows for his saisons. He plays bass in a punk band.

Burning Sky doesn’t chase trends. It brews farmhouse ales in a barn in the middle of nowhere, and the beer world comes to it.

The beers do the talking. Someone just needed to write it down.

Case Study 07 — Craft Beer

Nickel Brook Brewing Co.

Craft Beer & The Funk Lab — Burlington, ON

Their Current Copy
Welcome to Nickel Brook Brewing Co., where tradition, innovation, and great beer collide to create unforgettable stories. Founded by brothers John and Peter Romano, Nickel Brook draws inspiration from their family’s Italian heritage and upbringing on a farm where quality craftsmanship was a way of life. Brewing beer wasn’t just a hobby — it was a passion that brought people together and created lasting memories.
Forkful Studio Rewrite

John Romano was selling aerospace components and burning out. His brother Peter wasn’t doing much better. They opened a U-Brew in Burlington because they needed to make something with their hands again. Italian-Canadian family. Farm roots. The kind of people who can’t sit still.

The U-Brew got boring. So they built a proper brewery and named it after John’s kids — Nick and Brook.

Twenty years later, Nickel Brook runs Canada’s first dedicated sour beer facility — the Funk Lab. Over four hundred barrels aging at any given time. Whisky, wine, gin, tequila. The kind of patience you can’t fake and can’t rush.

Two brothers who needed to stop selling someone else’s product and start making their own. The beer was always the point.

Full brand stories.
Same voice. Different products.

Honey · Brand Story

Suncroft Honey

The first thing you learn about honey is that it lies to you. That squeeze-bottle stuff in the plastic bear. It told you honey was sweet. Simple. One note. It lied.

Hot Sauce · Brand Story

Devil’s Orchard

Most hot sauce is a dare. A performance. Something you survive and brag about. That’s not food. That’s ego in a bottle.

Coffee · Brand Story

Longshore Coffee

The first coffee you ever loved was terrible. Instant, probably. You didn’t love the coffee. You loved what happened around the coffee.

These are fictional brands, written as portfolio samples. Click any card to read the full piece.

Words that understand
what they’re talking about.

Brand Stories

Origin narratives that tell your story the way it deserves to be told. For your website, your pitch deck, your packaging.

Product Copy

Descriptions that make people taste it before they buy it. Written by someone who actually understands what’s in the bottle.

Menu Copy

Menus that sell without shouting. Dish descriptions, tasting menus, wine lists — language that does the food justice.

Tasting Notes

For wines, spirits, coffee, honey, olive oil — precise sensory language from someone who’s trained their palate for thirty years.

Packaging & Label Copy

The words on the jar, the bottle, the box. Short-form writing that earns its space and makes someone pick your product up twice.

Website Copy

Every page of your site, written with the same care you put into your product. From homepage to checkout.

Email Sequences

Welcome series, launch campaigns, and subscriber nurture. Your voice, your story, delivered to their inbox.

Social & Newsletter

Ongoing content that sounds like you, not like a marketing department. Instagram captions, Substack posts, seasonal campaigns.

Send me one product description.
I’ll rewrite it for free.

Pick one product description from your website. Paste it below or send me the link. I’ll rewrite it and send it back. No charge. No strings. No follow-up you didn’t ask for.

If the rewrite works, we talk. If it doesn’t, you’ve lost nothing.